Youth Sport Industry Activism in Spain

Complementing university knowledge of Sports Marketing and acquiring a wider view of sports challenges.

As the sports sector surges globally, Spain continues to be a world leader in sports marketing and boasts world-leading athletes and teams in the most popular sports.


This program is specifically designed for university students, offering a perfect combination of academic and practical content in an international context. The program will enable students and sports managers to obtain the broadest perspectives on all existing sports management models.

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Cities: Madrid-Valencia-Barcelona

Length: 10-15 Days

Dates: All along the year

Participants: 15-20

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Ages: 17-24, those currently pursuing a Sports Marketing degree

The Program

  • Cultural Orientation & Experiential Immersion Course in Madrid: Includes a historical visit, the experiential immersion course, “Sport Business in Spain and Europe,” learning about marketing and communication strategies, sports clubs and their business strategies, sports and disability in international performance, and playing sports with local and international students.

  • Community Service & Homestay in Valencia: Includes historical visit, overview of the Federation Sport System in Valencia, approaches to public sport system management, workshops on sports marketing, and much more. The participants will also volunteer at an organization specialized in sports education and integration, and they will play matches and games with local students.

  • The program will conclude with a cultural experience in Barcelona, where the group will explore the city from a cultural and artistic view, reflecting on their experiences and integrating the knowledge they have gained throughout the program.
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